What Is Google AdWords?

What Is Google AdWords?

Digital ads are the key to success for an online business in this new era of technology & eCommerce and Google AdWords is facilitating a lot of businesses in this sense. A few years ago, there was a huge trend of traditional ads like advertisements through TV, News Papers, and billboards. The main purpose of all kinds of advertisements was to boost the business and increase sales of particular products. All brands and businesses used to help their business through these traditional ads.

Evaluation of Advertisement Strategies  

With the passage of time, technology evolved and due to this evolution, everything changed. After the pandemic of covid-19, the whole scenario entirely changed and a lot of business shifted towards eCommerce or e-business. When businesses moved on the internet in a very large amount in the last two years then why will their advertisement remain old or traditional?

That is why there is new terminology introduced in the digital world and that is called digital marketing. The term digital marketing is not new in the market but this term got famous in the era of the recent pandemic because the businesses moved on the internet, so it was very necessary to promote them on the internet instead of TV, Radio, or News Papers. This was the reason that people learned this skill, especially in the last two or three years.

Digital marketing is not a single term or field. It is a parent terminology and other terminologies like social media marketing, sponsor blog posts, and Google AdWords are the child branches of digital marketing.

Traditional vs Modern Advertisement

What is Google AdWords or Google Ads?

Google AdWords is a digital marketing service of Google and a lot of businesses are using this service to promote their businesses all around the world. A lot of businesses got success by using this service of Google and many businesses are still promoting their businesses through google ads or google AdWords. This is a very amazing and technical service of google. People run ad campaigns on Google and benefit from it. The system works on keywords based. For the research of keywords to run an ad on google, it also provides a free tool to use. By using this tool you can easily find the keywords related to your business. The name of this tool is Google Keywords Planner.

What is Google AdWords or Google Ads?

What Is Google Keywords Planner?

Google Keywords Planner is a free keywords research tool provided by Google to run ads on it. By using this tool, you can easily do research about the keywords related to your business. This amazing tool provides the following cool features:

  1. Keywords stats
  2. Targeted country based research
  3. Average monthly searches
  4. Three months change(percentage based)
  5. YoY change
  6. Competition of keyword
  7. And many more

By using this data, you can easily make decisions about the keywords of your ad. It means, which keyword you will use to get success in minimum time. The success of your ads will determine the success of your business and ultimately it determines your success. So, you can use this free-of-cost tool of google to run any ad of your business on google. It will boost your business and can play an important role in the success of your business. 

What Is Google Keywords Planner?

Benefits of Google AdWords

Google AdWords is an advertisement service of Google. It can accelerate the growth of your business 100 times if you use it in a proper way. By using the Google AdWords service, you can get the following benefits

  • You can accelerate the growth rate of your business
  • By using google AdWords, your website will show on the first links during searching anything related to your business
  • You can use amazing free tools of google for the research of keywords and analysis of competition corresponding to your keyword
  • You can run advertisements of business and its products in specific areas. This area may be country wide(Specific cities of a country) or it may be world wide(Specific country in the world or planet earth)
  • It will you to increase the traffic of your website or ecommerce store and with rich content and products you can convert those visitors to your customers
  • When you run an ad on google AdWords, you pay according to per click on your ad. It means, if nobody clicks on the ad of your brand you will not be charged. When someone clicks on your ad then google cutt amount or charges. 
  • You can save your time and money by using google AdWords because google is the largest search engine, so everybody comes to this platform for any search and due this large community of google you can show your ad or promote your brand in front of many people, in this way you will save time. You need to pay clicks based, so you can save your money with this amazing feature
  • Moreover, you can promote your brand or business all around the world and you can convey your message to the long distances(You are a citizen of United States of America but you can promote your business in europe, asia, africa, etc)
  • You can show your ads only to the relevant people and you can save yours and others time by using google AdWords.

These were a few benefits of Google AdWords and there are many more benefits that you explore by using this service of Google. Services are basically opportunities and by playing in a smart way you can avail these opportunities and we better one opportunity brings a lot of opportunities with it, if you miss one ultimately you will miss all others. So, don’t waste your time and money on useless stuff. Use the best services around the world and open an amazing door of blessings and opportunities for you. This will help you not only in your business growth but also in personal growth.

Benefits of Google AdWords


Google AdWords is a type of digital marketing and it is provided by Google. By using this advertisement service of google you can promote your business in your desired areas around the world. Google also provides free keywords research tool and by using it you can improve the accuracy of your target. Use Google AdWords to promote your business. It will provide you with a lot of benefits.

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5 Responses

  1. Nasar says:

    Does the keywords planner tool in Google AdWords tell about market competition?

    • techyadmin says:

      Google keywords planner tool basically guides about the market competition of keywords in the form of keyword difficulty and search volume, by using or analyzing that feature you can get the idea of market competition with Google AdWords.

  2. Shahid says:

    Just amazing, very well elaborated in simple dignified manner. Good job

  3. Nimra says:

    Is google Adwards only promote our business ?

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